Hemp-infused seltzer market seen nearly tripling by 2033

The global hemp-infused seltzers market is projected to rise from $237.0 million in 2026 to $786.9 million by 2033 as demand grows for alcohol-free wellness drinks. North America leads now, while Asia Pacific is expected to post the fastest growth.

Why it matters: - Hemp-infused seltzers are moving from niche wellness drinks into a fast-growing beverage category. - The market’s projected jump to $786.9 million by 2033 signals sustained consumer interest in low-calorie, alcohol-free drinks tied to relaxation and wellbeing. - Growth could reshape shelf space for functional beverages, especially as more consumers replace alcohol with wellness-oriented alternatives.

What happened: - Persistence Market Research projects the global hemp-infused seltzers market will grow from $237.0 million in 2026 to $786.9 million by 2033. - The forecast implies an 18.7% compound annual growth rate over the period. - The report says the category is expanding as consumers seek healthier beverages that support relaxation and overall wellness. - The analysis was released July 23, 2026. - A free sample is available here.

The details: - Hemp-infused seltzers are sparkling water beverages made with hemp-derived ingredients such as cannabidiol, hemp seed oil or broad-spectrum hemp extracts. - The drinks are positioned as low-calorie, alcohol-free options that do not produce intoxicating effects. - Millennial and Gen Z interest in functional beverages is a major demand driver. - Consumers are increasingly familiar with CBD-linked benefits such as stress management, better sleep and post-exercise recovery. - Media coverage, research activity and wellness marketing have expanded awareness across retail channels. - North America is expected to account for about 62% of global revenue in 2026. - The United States remains the largest market, supported by the 2018 Farm Bill and broad acceptance of wellness beverages. - Canada’s federally regulated cannabis framework supports licensed retail distribution and product innovation. - Asia Pacific is forecast to post the fastest growth from 2026 to 2033, with a 21.3% CAGR. - Australia, Japan and South Korea are among the markets seeing higher interest in hemp-derived functional drinks. - Australia has benefited from regulatory developments for low-dose CBD products. - Japan’s functional beverage sector is creating room for hemp-based product development. - The wellness and relaxation segment is expected to represent nearly 32% of market revenue in 2026. - Hemp-infused seltzers are being used in yoga, meditation, evening relaxation and self-care routines. - Outdoor recreation is also a growing use case, including hiking, cycling, camping and paddleboarding. - The market is segmented by flavor, usage occasion, consumer age group and region. - Flavor segments include citrus, berry, tropical, and herbal and botanical. - Usage occasions include casual consumption, social gatherings, sporting events, outdoor activities, and wellness and relaxation. - Consumer segments include Millennials, Generation X and Baby Boomers. - Regional coverage includes North America, Europe, East Asia, South Asia & Oceania, Latin America, and the Middle East & Africa.

Between the lines: - The category’s biggest barrier is consumer education, not just product demand. - Many shoppers still confuse hemp-derived CBD beverages with psychoactive cannabis products. - Brands are spending on education to separate hemp ingredients from THC-containing products. - Technical formulation remains another hurdle because CBD stability, water solubility and potency are difficult to maintain in carbonated drinks. - Advanced nano-emulsification and third-party testing are becoming more common to improve consistency and trust. - The competition is broadening as hemp beverage brands, cannabis beverage companies and functional drink makers push premium positioning and expanded distribution. - Companies are combining hemp extracts with adaptogens, vitamins, electrolytes and nootropics to stand out. - Cornbread Hemp launched new THC seltzers in April 2025, expanding its alcohol-free wellness beverage lineup.

What's next: - Market growth is expected to continue through 2033 if regulation keeps improving and consumer education reduces confusion. - Product innovation will likely focus on hybrid formulations and more functional claims. - Brands that solve formulation issues and build consumer trust may gain the strongest advantage as the category scales. - Get custom insights. - Checkout the full report.